The initial stage of every sale should be focusing on educating, rather than selling. Does the sales person understand the “why and how” well enough to present it clearly to your customer?
If your customers understand, that builds trust. They are then more likely to buy from you.
Gaining new customers is essential for business growth, but, the real money comes from repeat customers. In fact, a study by Invesp found that recurring buyers are 50% more likely to try new products and typically spend 31% more than new ones.